Advertising
Students will develop integrated knowledge, skills and understanding of the
following:
- how graphic communication is used to convey information, arouse interest, tell
stories, create brand recognition, sell a product or service, promote brand
loyalty
- the role of graphic communication within marketing strategies, promotional
campaigns, corporate identity design, logo design
- design briefs, clients, audiences, web-based and digital advertising, use of social
media
- the use of images and typography in advertising, such as photography,
animation and video.
Illustration
Students will develop integrated knowledge, skills and understanding of the
following:
- the relationships between illustration and narrative
- illustration briefs, clients and audiences
- thumbnails, sketches, dissections, plans and elevations
- the use of digital technology such as photo-editing and vector-based software
alongside and in combination with traditional wet and dry working processes
- illustration for a variety of purposes, such as book, magazine, advertising,
covers, web-based, interactive
- infographics as a way of communicating data through imaginative charts and
diagrams.
Branding
Students will develop integrated knowledge, skills and understanding of the
following:
- how packaging is determined by its contents
- marketing briefs, clients and audiences, brand identity, brand loyalty
- making suitable production drawings, which may include computer-generated
ideas and developments
- surface images, illustration decoration or pattern for packaging
- development and construction of three-dimensional prototypes, considering
production materials, recyclable design, using sustainable or renewable
materials
- planning and developing procedures for reproduction and manufacture
- specifying sustainable materials and production processes that are suitable for
recycling and/or reuse
- the legal requirements for information that must be included on certain types of
packaging, and for barcoding and tracking.
Information design
Students will develop integrated knowledge, skills and understanding of the
following:
- letter forms, font types, serif and sans serif fonts, leading, paragraph indents,
hanging indents, justification, alignment, headings, kerning and sub-headings
- typographical requirements for digital and print-based products, such as
magazine design, newspaper design, web page design, leaflet and poster design
- the appropriate use of templates, page layout, style sheets, image
manipulation, compression, workflow and file types
- 3d digital graphic techniques, such as modelling objects, rotation, lathing,
extruding, linking, creating and applying textures and lighting effects
- moving image/time-based digital graphic techniques, such as storyboarding,
sound, animation, colour consistency
- the appropriate use and combination of words, visual 2D and 3D
representations, time and desired user behaviours and responses
- interface design, such as the use of symbols and words to aid and enhance
navigation, principles of control panel display, use of navigational structures and
levels
- a variety of presentation formats for different audiences, such as web-based,
projection, touch-screen, mobile phones, DVD, downloadable content.
