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Section 1: Overview

Is this course for me?

  • This course is ideal for students who either work in the digital media or creative industries now, or plan to in the future.
  • Combine general English with lessons focusing on marketing and digital media.
  • Develop language for use across the areas of marketing, new media, digital communication and creative technologies.

Key Facts

Available in

  • Brighton

Start dates:

  • 7 September, 5 October, 2 November 2020
  • 4 January, 1 February, 1 March, 5 April,4 May, 7 June, 6 July, 2 August,6 September, 4 October, 1 November 2021

Entry level:

  • Lower Intermediate (Kings Level 4)

Age:

  • 16+

Duration:

  • 2 – 12 weeks

Class size:

  • Maximum 14

Lessons per week:

  • 28 lessons per week total (21 hours).  20 lessons (15 hours) General English + 8 lessons (6 hours) Digital Marketing

Included in the price:

  • 28 lessons per week (21 hours)
  • Welcome Information Pack
  • Course materials
  • Placement test on arrival, weekly assignments, group participation and progress tests
  • Use of Computer Learning Centre
  • Access to Classmate, the Kings online learning platform
  • Free Wi-fi at school
  • Regular accompanied visits to companies or institutions 
  • Full access to Kings social programme, with at least two free activities per week
  • Full access to join Kings’ school clubs and societies
  • Optional weekly lecture programme
  • End-of-course certificate (90% or higher attendance required)
"During my 3 month course, I learnt a lot of things such as how to manage a social media plan for a company, how to use digital media for a marketing campaign and the way of using new technologies like augmented reality."

Section 2: Course structure and content

  • 20 lessons (15 hours) per week of General English
  • 8 lessons (6 hours) per week Digital Marketing

General English lessons

Your general English lessons will be designed to improve your reading, writing, speaking and listening at a consistent rate. Each week, lessons will focus on a different topic.

Key areas covered include:

Communication skills

  • Conversational language skills
  • Listening and accents
  • Reading and interpretation
  • Writing and presenting

Linguistic resources

  • Building your vocabulary bank
  • Fine tuning your pronunciation
  • Interpretation of texts
  • Grammar and syntax

Study skills

  • Note taking and revision
  • Research skills
  • Time management and planning
  • Dictionary work
  • Learner autonomy

Cultural and personal development

  • Understanding cultural difference and similarity
  • Team work and leadership
  • Presenting an argument
  • Discussion skills

You will be assigned to your general English class based on your current Kings Level. We have classes suitable for students at Level 1 (Beginner) right through to Level 8 (Advanced), and you will progress up through the levels as your skills improve and your confidence grows.

Specialised Digital Marketing lessons

These lessons will focus on marketing, digital media and new technologies. All relevant aspects of English within this context are covered. The course will also include trips to local companies and businesses relevant to the course.

Students can be expected to cover topics such as:

  • Social media marketing
  • Digital strategy
  • New technologies and communication systems
  • Branding and advertising
  • Online campaign development
  • Creative software and the digital media workplace
  • Business and marketing terminology
  • Use of creative technologies in a commercial context
  • Real-life business case studies

The total module content covers a 12-week syllabus, which will be repeated throughout the year.

Creative Brighton

  • Gain students an insight into the structure and working practices of the digital media industries in one of the most exciting and creative cities in the UK.
  • Studying in Brighton provides the opportunity to see how one of the fastest growing global industries functions in a real-life context.
  • At certain times of year, students may have the opportunity to attend creative events such as the Brighton Digital Festival, and Brighton SEO Conference.
  • Kings Brighton staff are always happy to help point students in the direction of other local creative meet-ups and workshops that take place across the city year-round.

Watch the film

  • Have a look at our film of students Landy Zhang and Capucine Cuirassier in Brighton.
  • The course combines language learning with exciting practical skills in media production, creating augmented reality, and social media marketing.


Section 3: Meet the teacher – Liz Tuck

  • Liz is the lead teacher on the English Plus Marketing and Digital Media course at Kings Brighton and has been teaching, managing and developing courses for 20 years in the UK and overseas, including Spain, Italy and Vietnam.
  • She has a Masters in Education (Applied Linguistics), a Trinity Diploma (TESOL) and CIM Marketing module.
  • In addition to her qualifications, Liz has a wealth of experience working in management roles including marketing courses, leading teams, managing customer relationships and building business.
  • She has taught Business courses to both English and Academic students, and has great enthusiasm for how digital media is evolving in the business and marketing world.

Sample timetable

Please note: Sample timetable subject to change. General English lessons may take place in mornings or afternoons in summer.

Mon Tues Weds Thurs Fri

09:00 – 10:30
(Lessons 1 & 2)

General English

Progress test
including listening and writing

Individual and group feedback on test

Grammar
Using ‘will’ and ‘shall’ in polite requests

Pronunciation
Open and closed questions (intonation)

Professional skills
Interviews.

Vocabulary
Common idioms and phrasal verbs used to describe behaviour

Reading, listening and writing
Giving tips on how to behave in different situations

Listening
Understanding how technology works

Functional language
Giving instructions

Task-based learning (leadership and team work)
Building a bridge

Grammar review
‘Will’, ‘shall’ and relative clauses

Video
Ted Talk: How to lead a conversation between people who disagree

Discussion
Beyond right and wrong?

10:30 – 11:00 Break Break Break Break Break

11:00 – 12:30
(Lessons 3 & 4)

General English

Vocabulary
Social behavior: Talking about norms and customs

Discussion
Understanding cultural differences

Video
Phone addiction.

Role-play
Asking for and offering help

Study skills
Making effective notes

Real English
People in the newspapers today

Grammar
Defining relative clauses

Vocabulary
Adjectives of character

Writing
An email describing a new invention.

Presentations
A future without cars.

Vocabulary
Diplomatic language

Professional skills
Giving and receiving feedback

Discussion
Beyond right and wrong?

12:30 – 13:30 Lunch Lunch Lunch Lunch Lunch

13:30 – 15:00

(Week 1)

Discussion
How is an awareness of user experience vital to the success of digital media?

Vocabulary
Usability; accessibility; human computer interraction; information architecture and associated technical language to describe UX design

Grammar
Describing the process of concept design (past, present, future, predicting)

Reading
Interpreting a brief: how can elements be interpreted in different ways? How can language be used to minimise misinterpretation?

Educational visit
Visit to local web design company

Introduction to the structure and roles of an established web design business. How do the roles interact and work together effectively? Who has the biggest impact on final product?

 

Project management
Groups work to produce a pitch for digital design contracts.

How can you effectively communicate your vision of how to most effectively meet the suggested brief? How is a timeline created and monitored? What are the aspects of your critical path analysis?

Free time

Thank you for your enquiry.
We'll be in touch soon.
The Kings Admissions Team