Kings is a premium international education organisation specialising in academic pathways and English language teaching for students aged 16-22. Each year, our students join us from over 60 countries and go on to study at leading universities throughout the UK, US and globally.
Kings English / Young Learners is the English language division of Kings, catering for both the adult and young learner markets. Building upon our reputation as an exceptional language provider, we have clear plans for significant future growth. This will be achieved by creating a highly focussed structure for the Kings English division designed to drive growth across adult and young learner products.
Key facts
- Marketing and Engagement Manager, Kings English
Role overview
The successful post holder will need to:
- Form strong, trusting relationships with students and staff at each location.
- Produce excellent media content across all schools within the Kings English division utilising a broad media toolkit including socials, video, graphic design, print and web.
- Create regular testimonials of both students and staff for use across all media channels.
- Regularly attend events both in and out of school to capture media as required.
- Work with the Marketing and Engagement Manager in developing both B2B and B2C content designed to increase enquiries/lead generation for the Kings English and Young Learners programmes
- Work closely and effectively with colleagues at both divisional and group services level to ensure best practice and optimised output.
Specific accountabilities
- Create strong and supportive relationships with students and staff at each school to enable on-going media production of school life
- Ensure every new student is professionally photographed with appropriate permissions in place.
- Manage all formal permissions from students and staff for all published content.
- Regularly attend school events including those within and outside school to capture relevant media content via video, socials and stills photography.
- Ensure school display boards and/or digital displays are regularly updated and meet brand guidelines as agreed with the Group Brand and Design Controller.
- Regularly liaise with other Media Content Producer/s to ensure sharing of ideas and best practice.
- Work with the Marketing and Engagement Manager in executing a quarterly B2B and B2C marketing plan in support of the division’s growth objectives and strategy creation.
- Work with the Group Brand and Design Controller to develop printed or digital media following supplied templates and agreed direction.
- Work with the Group Brand and Design Controller to ensure all material is produced in accordance with appropriate brand guidelines and quality expectations.
- Support the development of Kings English current student/alumni data resource to inform the production of relevant materials and digital marketing campaigns
- Provide media support for lead generation initiatives – e.g. regular newsletters, email campaigns, webinars, student follow-up, etc.
- Support the yearly publication plan for all relevant social media channels for Kings English, to guarantee a consistent output of high-quality content.
- Support in the delivery of market-specific B2B presentation tools required for key EFL markets/events
- Assist agents in updating their databases with Kings English school, course and accommodation information
- Support as required in maintaining accurate school and course profiles on online agents’ websites, including providing agents with photos for their galleries and video embed.
Key Performance Indicators
- Timely and accurate delivery of all required media content.
- Increase user engagements across all the Kings English social media channels by a pre-agreed target annually.
- Increase the bank of Kings English current and alumni testimonials to a pre-agreed target annually.
- Excellent feedback from colleagues as to the professionalism of the service provided.
Professional Experience
- Excellent skills in video and still photography
- Strong skills in social media production and use of tracking tools/analytics
- Effective use of graphic design platforms (InDesign)
- Experience with video production and editing software
- Experience in using website content management systems
- Familiarity with and/or experience working in the international education sector
Personal Attributes
- A university graduate or NVQ/BTEC sales/marketing qualification
- Very strong communication and interpersonal skills with the ability to form trusted connections with a variety of people from different backgrounds and cultures
- Excellent attention to detail and accuracy skills
- Hard working, enthusiastic, eager to learn and develop
- English to bilingual/native level. Additional languages desirable.
How to apply
We require a full CV with covering letter stating salary expectations, how your experience and qualifications match our expectations.
Please send applications to Lucy Cattermole at lucy.cattermole@kingseducation.com
Application deadline: January 20, 2025
Interviews will commence shortly thereafter.
Successful appointment will be dependent upon:
- Enhanced DBS check
- Confirmation of right to work in the UK
- Satisfactory references (including confirmation of no child safeguarding concerns)
Kings is an Equal Opportunities employer and we adhere to the principles of equal opportunity in all aspects of our recruitment process.
